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The 7 Cs of Proposal Writing Success

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It is becoming common knowledge that proposals are scored, not read. But as a writer, you may be compelled to tell the story in your proposal narrative. You may even get internal reviewers who lament over the fact that your proposal just isn’t telling the story well. However, in all my years of working in proposals, I have never seen evaluation points allocated for telling the story well. So my advice focuses on how to write so that your narrative scores well, applying what I call the Seven Cs: CompliantCustomer-FocusedCompellingCredibleConciseClearConsistent1. Compliant. First and foremost, your response must be compliant. Structure your response to the Proposal Instructions (typically Section L) and the Evaluation Criteria (typically Section M). Next map to other requirements, as required. For example, in technical sections, it may be necessary to map to certain Statement of Work (SOW) areas (typically Section C). To facilitate evaluation, consider including relevant RFP references…

Welcome

Welcome to Proposal Reflections. This is a project that I have put off for several years, but I am hopeful that it is a site that others in the field will find useful. Stay tuned for my first real post, which will feature some useful tips for proposal writing success. Here's to many wins in 2018! Happy New Year!


Written by Ashley Kayes
https://www.linkedin.com/in/ashley-kayes-cp-apmp-a3750413/